Project Kanban Board
Build campaign landing pages
Design and develop 3 landing pages for different audience segments with tracking pixels and form integrations.
Set up analytics and tracking
Integrate Google Analytics 4, set up conversion goals, and configure event tracking for key user actions.
Push notification integration
Integrate Firebase Cloud Messaging for push notifications on both iOS and Android platforms.
Accessibility audit and fixes
Run WCAG 2.1 AA compliance audit and fix all identified issues including color contrast, ARIA labels, and keyboard navigation.
App store submission prep
Prepare app store listings, screenshots, privacy policy, and review guidelines compliance for both stores.
Set up UTM tracking and dashboards
Configure UTM parameters for all campaign links and create a reporting dashboard in Google Data Studio.
Implement authentication flow
Build login, registration, and password reset screens with JWT token management and secure storage.
Design email drip campaign
Create a 5-email nurture sequence with copy, subject lines, and A/B test variants for each stage.
Migrate content to new CMS
Transfer all existing blog posts, case studies, and product pages to the new content management system.
Build dashboard screen
Create the main dashboard with summary cards, recent activity feed, and quick action buttons.
Social media content calendar
Plan 8 weeks of social media posts across LinkedIn, Twitter, and Instagram with visuals and copy.
Performance optimization
Optimize page load times: lazy loading images, minifying CSS/JS, and implementing CDN caching.
Offline mode support
Implement local data caching and sync mechanism so the app works without network connectivity.
Coordinate influencer partnerships
Identify and reach out to 5-10 industry influencers for sponsored content collaborations during Q2.
Design new homepage wireframes
Create wireframes for the redesigned homepage including hero section, feature highlights, and testimonials.
Set up React Native project
Initialize the React Native project with TypeScript, configure ESLint, Prettier, and set up the folder structure.
Define target audience personas
Research and document 3-4 detailed buyer personas including demographics, pain points, and preferred channels.
Implement responsive navigation
Build the new responsive navbar with hamburger menu for mobile and dropdown menus for desktop.
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